{"id":618,"date":"2020-11-06T15:40:12","date_gmt":"2020-11-06T13:40:12","guid":{"rendered":"https:\/\/magnetik.poush.be\/cases\/servier-2020\/"},"modified":"2021-05-18T16:02:23","modified_gmt":"2021-05-18T14:02:23","slug":"servier-2020","status":"publish","type":"dt_portfolio","link":"https:\/\/www.magnetikagency.be\/nl\/case\/servier-2020\/","title":{"rendered":"Wereld Hypertensie dag 2020"},"content":{"rendered":"

[vc_row gap=”20″ full_height=”yes” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^467|url^https:\/\/www.magnetikagency.be\/wp-content\/uploads\/2021\/01\/bg-05-1.png|caption^null|alt^null|title^bg-05|description^null” bg_image_repeat=”no-repeat” bg_override=”ex-full” el_class=”custom-bg-full”][vc_column][vc_column_text]<\/p>\n

Wereld Hypertensie dag 2020<\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”596″ img_size=”500×400″ css_animation=”none” el_class=”custom-img”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Klant :<\/strong> Servier
\nJaar : <\/strong>2020
\nCampagne : <\/strong>Sensibiliseringscampagne hypertensie
\n<\/strong><\/span><\/p>\n

Media relaties \u2013 Stakeholders engagement \u2013 content creatie \u2013 social media \u2013 influencer marketing<\/span><\/strong><\/p>\n

Sinds 2018 ontwikkelt MaGnetik sensibiliseringscampagnes met als thema hypertensie. In 2020, midden in de COVID pandemie werd het thema van de campagne aangepast. De focus werd gelegd op het trouw opvolgen van de therapie. 10% van de pati\u00ebnten volgden hun therapie niet meer tijdens het hoogtepunt van de pandemie.<\/p>\n

Bijna 3,5 miljoen Belgen kregen de campagne te zien via de pers en 2 gerichte samenwerkingen.<\/p>\n

De mediawaarde werd geschat op 88.000\u20ac.<\/p>\n

De digitale campagne werkte met educatief materiaal, o.a. een geanimeerde video.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_height=”yes” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^468|url^https:\/\/www.magnetikagency.be\/wp-content\/uploads\/2021\/01\/bg-06-1.png|caption^null|alt^null|title^bg-06|description^null” bg_image_repeat=”no-repeat” bg_override=”ex-full” css=”.vc_custom_1610976801007{padding-top: 30px !important;padding-bottom: 30px !important;}” el_class=”custom-bg-full”][vc_column width=”1\/6″ css=”.vc_custom_1601367893932{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

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